Buy this book on-line DAVIES**, JIM: : THE BOOK OF GUINNESS ADVERTISING.**UK.MIDDLESEX.GUINNESS PUBLISHING,1998. ISBN 0851120679.
UK,Qrto wraps,1st edn.FINE.An unread copy.No owner inscrptn but a small black ink dot to top corner of ffe.Pictorial colour decorated wraps (Guinness adverts) with inner flaps and minimal shelf-wear to edges.UK,Qrto,240pp includes preface,introduction,profuse b/w+colour illustrations and photographs,bibliography and an index.
A celebration of an extraordinary brand.
It is hard to think of a beer which over two centuries has been held in such affection and has,to many around the world,come to symbolise a way of life.
This is due in no small part to the advertising which,arguably without equals,has maintained a quality and character so high that it has attracted its own brand loyalty.Published in the year that Guinness celebrate the centenary of John Gilroy's birth.Gilroy,with his menagerie of characters which included the ubiquitous toucan, was the artist who in many people's minds came to define an essential image of Guinness.His work is on display in many of the c1800 Irish pubs around the world.
In his day Gilroy was an innovator.As you
turn the pages of this book this is the characteristic which stands out: the extraordinary creativity and originality of the artists,illustrators,photographers,graphic designers and film makers who kept the Guinness brand at the forefront of advertising in every decade since the 1920's.From the revival of the toucan in the 1970's,through the Genius campaigns of the 1980's,and including the "Black and White" campaigns of the 1990's Guinness advertising has captured the zeitgeist of its target markets.
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