Herman Verbaere: Mid Delkerke La Plage En Vogue

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Herman Verbaere : Mid Delkerke La Plage En Vogue

Express, Belgium, c. 1950

Lithograph, Image Size : 851x584 (mm), 33.50x23.00 (Inches), Platemark Size : , Paper Size : 997x622 (mm), 39.25x24.50 (Inches), Printed in Color, Very Good

La plage en vogue\\\\\\\\\\\\\\\" (The Fashionable Beach) was the slogan chosen in 1950 to lend the Belgian coast resort a sophisticated new image to go with its new casino. The classic beach image and classy blonde helped to reinforce the verbiage. Besides the poster, the design appeared on a brochure cover and in magazine advertisements for several years. \\\\\\\\\\\\\\\"It is one of the catchiest creations of painter/graphic artist Herman Verbaere, who was also among the most prolific of posterists\\\\\\\"

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