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Merten Moffitt & Company : Original Trade Card - "Merten Moffitt & Co., San Francisco."

Schmidt Label & Lith. Co., San Francisco, CA

Original trade card with a color illustration of three girls having a picnic on the grass. A rabbit peers from behind one of them. Their picnic basket has text advertising one of the products Merten Moffitt & Company has to offer, "Celery Salt, Cel. Piquant or Worcestershire Salt." No date, circa 1870s-1900. 4 1/2" x 3 1/4." Trade card is very clean and intact overall. Age toning on front and back. There is substantial surface tearing on the back but does not affect front or illustration. A Good copy. Trade card for a grocer in San Francisco, Merten Moffitt & Company. Trade cards were antique business cards that first became popular during the late seventeenth century in Paris and Lyon, France and London, England. Trade cards were often given by business owners and proprietors to patrons and customers as a way to promote their businesses. Prior to the use of street addresses, trade cards had maps so clients could locate the associated business. Many of these cards also incorporated elaborate designs, illustrations, and other decorative features. Trade cards became popular in the United States during the nineteenth century in the period after the Civil War. The late nineteenth century also saw the advent of trade card collecting as a hobby. While they are no longer in use, trade cards influenced the formation of trading cards and were the predecessors of modern-day business cards.. Ephemera. Book Condition: Collectible-Good. Binding: No Binding

Merten Moffitt & Company : Original Trade Card - "Merten Moffitt & Co., San Francisco."

Schmidt Label & Lith. Co., San Francisco, CA

Original trade card with a color illustration of three girls having a picnic on the grass. A rabbit peers from behind one of them. Their picnic basket has text advertising one of the products Merten Moffitt & Company has to offer, "Celery Salt, Cel. Piquant or Worcestershire Salt." No date, circa 1870s-1900. 4 1/2" x 3 1/4." Printer's information in bottom margin on front: "Schmidt Label & Lith. Co. S. F." Trade card is very clean and intact overall. Age toning on front and back. Back has several pencil inscriptions. A Very Good copy. Trade card for Merten Moffitt & Company, a grocer based in San Francisco. Trade cards were antique business cards that first became popular during the late seventeenth century in Paris and Lyon, France and London, England. Trade cards were often given by business owners and proprietors to patrons and customers as a way to promote their businesses. Prior to the use of street addresses, trade cards had maps so clients could locate the associated business. Many of these cards also incorporated elaborate designs, illustrations, and other decorative features. Trade cards became popular in the United States during the nineteenth century in the period after the Civil War. The late nineteenth century also saw the advent of trade card collecting as a hobby. While they are no longer in use, trade cards influenced the formation of trading cards and were the predecessors of modern-day business cards.. Ephemera. Book Condition: Collectible-Very Good. Binding: No Binding

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