Moisander, Johanna Katarina: QUALITATIVE MARKETING RESEARCH: A CULTURAL APPROACH

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Moisander, Johanna Katarina : QUALITATIVE MARKETING RESEARCH: A CULTURAL APPROACH

Sage Publications Ltd, 2006

ISBN 9781412903813

A crisp clean softcover, no markings throughout: Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory., As New

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