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Original Trade Card - "The Youth's Companion, Boston, Mass."

Original trade card with a color illustration of young girl depicted in a portrait or mirror and two white roses. No date, circa 1890s-1910s. 6" x 4 1/2." Trade card is very clean and intact except for light rippling, a few microscopic surface chips, slight corner and edge wear, and bits of paper stuck to the back (most of the text on back is still readable). A Very Good copy. Trade card for the Youth's Companion, a children's magazine that was published between 1827 and 1929. The magazine began with an emphasis on Christian themes and was aimed toward younger readers. Beginning in the 1890s, the magazine began to focus more on entertainment and included older readers as part of it target demographic. Text on back lists some examples of "Illustrated Stories" and "Illustrated Travel and Adventure" that appear in the magazine. A small calendar for April, May, and June (unknown year) is also printed at the bottom on back. Trade cards are antique business cards that first became popular during the late seventeenth century in Paris and Lyon, France and London, England. Trade cards were often given by business owners and proprietors to patrons and customers as a way to promote their businesses. Prior to the use of street addresses, trade cards had maps so clients could locate the associated business. Many of these cards also incorporated elaborate designs, illustrations, and other decorative features. Trade cards became popular in the United States during the nineteenth century in the period after the Civil War. The late nineteenth century also saw the advent of trade card collecting as a hobby. While they are no longer in use, trade cards influenced the formation of trading cards and were the predecessors of modern-day business cards.. Ephemera. Book Condition: Collectible-Very Good. Binding: No Binding

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